As Brand Manager for Nike Lacrosse I drove the integrated marketing strategy, creative direction & execution of the ‘Attack Mode’ brand campaign. Collaborating closely with bravnd marketing functions we delivered above and beyond expectations during the biggest moment in the lacrosse season the NCAA Final Four.

• Influenced the Influencers.

• Drove Consumers to Nike.com via Social Media & Email Targeting.

• Authenticated the ‘Attack Mode’ message & cleats on the biggest stage 
via Sports Marketing NCAA assets.

• Activated on the ground both physically & digitally (FB Live, Snapchat).

• Leveraged vertical media to scale the message.

• Democratized the game by inviting in underserved lacrosse athletes.

• Seeded wholesale partners digital assets to align across all consumer touch points.

• 100% ‘Trophy Pack’ Sell-Thru.

• First ever lacrosse seeding kits reached over 279K views via social.

• 100% capacity at the Final Four ‘Attack Mode’ activation.

• 100+ Footwear Trials.

• Reactive ‘Congratulatory’ print and digital Brand Communications in vertical media & owned social channels.

• First ever live streamed Nike event with 163K views via Facebook Live.

• Leveraged emerging digital platform Snapchat to reach over 336K consumers in and outside of Philly during the Final Four.

• 2 NCAA National Champions defeating rival brand.

• Led cross-functional strategic planning process to maximize marketing levers.

• Leveraged new innovative concepts (coed mini stick games vs. Nike Athletes) to scale message through emerging digital/social platforms.

• Directed multiple agency oversight from brand design creative direction briefings 
to on site executions.