Serving the Consumer

serving the consumer

NIKE LACROSSE PRESENTS ‘THE RIDE’

Nike Lacrosse Brand Manager

As Brand Manager for Nike Lacrosse I drove all planning and execution for this elite prep showcase. I created and advanced new concepts for 'The Ride'. Redefined the consumer showcase experience which elevated the overall Nike brand presence and established 'The Ride' as the premiere high school lacrosse showcase in all of North America.

Highlights

Hosted 100 of the best high school kids from across the country to showcase their skills and gameplay at Nike WHQ.
First ever Periscope live stream by the Nike Brand during the first ever live cleat reveal.
Established The Ride as the Premiere Showcase in all of lacrosse.
Developed female specific programming in line with the overall North American brand strategic plan.

Skills Leveraged

Event Planning & Consumer Journey Development
Innovation Concept Development.
Agency Management.
Talent and athlete on-site management.
Live recapping & internal communications/promotions.
Cross-Functional team management.